Palindrome22

A website and member platform for Lift & Shift Fitness

Website and booking journeys brought into one platform, with timetables, waitlists, family accounts and role-aware administration verified in staging.

Website live ยท member platform in staging

Lift & Shift Fitness prelaunch website with its new-studio announcement
The public prelaunch website. The separate member-platform build is verified in staging.

A website brief with a wider operating need

Lift & Shift Fitness needed its public website, member journeys and day-to-day administration to work together. The programme grew to include class discovery, bookings, waitlists, family accounts and controlled staff access.

Public and member journeys designed together

Palindrome22 designed and implemented the public and authenticated journeys as one product, with the booking rules and staff responsibilities built into the experience.

  • A public timetable showing published sessions.
  • Booking, capacity and waitlist rules.
  • Parent-and-child journeys and role-aware administration.
  • Measurement foundations, supporting documentation and a controlled release approach.

A member platform verified in staging

The member-platform candidate passed application, browser, accessibility, performance and integration checks in a production-like staging environment.

Owner acceptance and production rollout are the next stage. Adoption, booking performance and commercial impact will be measured after launch.

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